TITLE

First Client for Real-Time Ratings

AUTHOR(S)
MOss, Linda
PUB. DATE
April 2008
SOURCE
Multichannel News;4/21/2008, Vol. 29 Issue 16, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers information on a program designed to track the viewership of both ads and television programs. It states that TNS Media Research has lined up ad agency Starcom USA as its first customer for a new audience-measurement service that will employ data captured by and passed on from the set-top boxes of 100,000 DirecTV subscribers. Starcom is set to use DIRECTView, a service which was introduced in January 2008 by TNS Media Research and DirecTV.
ACCESSION #
31809720

 

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