Marketing is kid stuff

Cantwell, Julie
May 2000
Automotive News;5/15/2000, Vol. 74 Issue 5874, p26
Trade Publication
Reports on United States automakers' targeting of 6- to 14-year olds in the marketing and advertising messages. Ford Motor's partnership with Nickelodeon; General Motors Corp.'s sponsorships of sports events; Influence of children in vehicle-purchasing decisions.


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