TITLE

Does TV spot put Saturn's trust at risk?

AUTHOR(S)
Cantwell, Julie
PUB. DATE
May 2000
SOURCE
Automotive News;5/15/2000, Vol. 74 Issue 5874, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on Saturn's television advertisement in the United States wherein a Saturn auto dealer brings a Saturn LS2, Toyota Camry and Honda Accord to a shopper's home for comparison. J.D. Power Associates' investigation on whether Saturn dealers really go to such lengths to sell a car; Risk to Saturn's trust as a manufacturer and toward dealers.
ACCESSION #
3180383

 

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