Dealer gamples on subprime

Carney, Susan
May 2000
Automotive News;5/15/2000, Vol. 74 Issue 5874, p3
Trade Publication
Features the story of how General Motors (GM) car dealer Tom Reed, based in Eagle Lake, Texas, took the chance in the subprime market after being saddled with debt. Profit potential of buy-here, pay-here financing; Building of relationships; Dealership called Lake Motors Inc.


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