TITLE

Heinz in the clear

AUTHOR(S)
Davies, Isabel
PUB. DATE
March 2008
SOURCE
Farmers Weekly;3/28/2008, p47
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Heinz has been cleared by the Advertising Standards Authority in Great Britain of misleading the public with advertisements for Farmers' Market soup. It notes that the advertisements featured a strapline "Taste the Countryside" and the complainants felt that they suggested that the ingredients used in the soups came from farmer's markets. According to the company, it believed consumers understood that its products were sold by a multinational on a huge scale.
ACCESSION #
31802132

 

Related Articles

  • Heinz ad banned for encouraging 'unsafe' behaviour among children. Roderick, Leonie // Marketing Week (Online Edition);11/23/2016, p6 

    The article reports that the British Advertising Standards Authority (ASA) has banned the 'Can Song' advertisement (ad) of food manufacturer Heinz after it received complaints that it promoted unsafe behavior for children. In cites Heinz's explanation to consumers that the ad used sealed cans...

  • Heinz drops kissing ad.  // Campaign;6/27/2008, Issue 25, p5 

    The article reports that Heinz Co. has pulled a commercial for its Deli Mayo variant following several complaints from consumers to the British Advertising Standards Authority. It notes that the advertisement, by Abbott Mead Vickers BBDO Ltd., features two men kissing. A Heinz spokesman stated...

  • Coors health claims rejected.  // CanTech International;Mar/Apr2004, Vol. 10 Issue 6, p7 

    Reports that the Great Britain Advertising Standards Authority has criticized Coors Brewing Co. for irresponsibly promoting beer as a way to maintain heart health. Background on the advertisement.

  • ASA rules Prudential mailer is 'misleading'  // Marketing Week;5/6/2004, Vol. 27 Issue 19, p8 

    Reports that the British Advertising Standards Authority (ASA) has upheld a complaint about a Prudential insurance mail-shot designed as a Valentine card. Consumer complaints; Accusation of misleading advertising; ASA decision regarding the luxury car manufacturer Jaguar and press advertisement...

  • New checks aim to curb misleading advertisements. Dyer, Owen // BMJ: British Medical Journal (International Edition);5/20/95, Vol. 310 Issue 6990, p1288 

    Reports on the efforts of the British Advertising Standards Authority to curb misleading health, beauty and slimming advertisements. Research evidence of advertising exaggeration; Spot check on acceptable and exaggerated advertisements; Problem areas; Ways in which advertisers infringe on the...

  • COMPANY SPOTLIGHT: HJ HEINZ.  // MarketWatch: Food;May2008, Vol. 7 Issue 5, p44 

    The article highlights HJ Heinz, a company that manufactures and markets a range of processed food products such as ketchup, tuna and soups. It has been cleared by the British Advertising Standards Authority from misrepresentation of its Farmers' Market soup advertisements. A SWOT analysis is...

  • Heinz falls foul of five-a-day ad ruling.  // Food Manufacture;May2003, Vol. 78 Issue 5, p6 

    Reports on the complaints charged against food manufacturer Heins by Advertising Standards Authority due to its five-a-day labelled tomato soup products in Great Britain. Cause of misleading the consumer; Nutritional information of the product; Guidelines of logo's used on composite foods.

  • Heinz's 'offensive' kiss. Galliano, Joseph // Gay Times (09506101);Aug2008, Issue 359, p82 

    The article reports on the boycott staged by Stonewall against the products of Heinz after the company withdrew an advertisement featuring a gay kiss. The Advertising Standards Authority (ASA) received 215 complaints from the advertisement which shows a chef ushering his two kids off to school...

  • ASA upholds contact lens advertising complaint.  // Optometry Today;3/27/2009, Vol. 49 Issue 6, p10 

    The article reports on the decision by the British Advertising Standards Authority (ASA) to rule in favor of a complaint filed against CIBA Vision by Johnson & Johnson (J&J) in relation to an allegedly misleading print advertisement. J&J criticized the advertisement for featuring a graph...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics