Heinz in the clear

Davies, Isabel
March 2008
Farmers Weekly;3/28/2008, p47
Trade Publication
The article reports that Heinz has been cleared by the Advertising Standards Authority in Great Britain of misleading the public with advertisements for Farmers' Market soup. It notes that the advertisements featured a strapline "Taste the Countryside" and the complainants felt that they suggested that the ingredients used in the soups came from farmer's markets. According to the company, it believed consumers understood that its products were sold by a multinational on a huge scale.


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