Red Tractor is best-known food assurance logo

Watts, Andrew
March 2008
Farmers Weekly;3/28/2008, p43
Trade Publication
The article reports on the results of a survey conducted on behalf of British Chicken Marketing, which state that nearly half of shoppers fail to recognise the Red Tractor logo used on chicken in Great Britain. It notes that the survey sought to establish how consumer attitudes to chicken had changed following the Channel 4 television series that doubted the animal welfare credentials of specific production methods. It cites that the survey suggests that on-pack communication about farm assurance could be enhanced.


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