TITLE

Stern's shedding its staid image

AUTHOR(S)
Nicksin, Carole
PUB. DATE
May 2000
SOURCE
Home Textiles Today;05/22/2000, Vol. 21 Issue 37, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the strategies implemented by New Jersey-based department store chain Stern's to differentiate itself from its competition. Federated Department Stores Inc.'s ownership of the firm; Store-wide changes made by the chain; Appeal to younger customers; Loyal customer base; Redirection of the home textiles business plan.
ACCESSION #
3180048

 

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