TITLE

Battle brews over magazine rules

AUTHOR(S)
Kerwin, Anne Marie
PUB. DATE
June 2000
SOURCE
Advertising Age;6/5/2000, Vol. 71 Issue 24, Preceeding p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that periodical publishers are gearing up to battle U.S. corporations over the definition of "paid" circulation. The outcome will affect how magazines sell millions of subscriptions and win millions of dollars in advertising. Two committees of the Audit Bureau of Circulations are struggling to reach agreement.
ACCESSION #
3179228

 

Related Articles

  • Battle brews over magazine rules. Kerwin, Anne Marie // Advertising Age;06/05/2000, Vol. 71 Issue 24, Preceeding p1 

    This article reports that periodical publishers are gearing up to battle U.S. corporations over the definition of "paid" circulation. The outcome will affect how magazines sell millions of subscriptions and win millions of dollars in advertising. Two committees of the Audit Bureau of...

  • Battle brews over magazine rules. Kerwin, Anne Marie // Advertising Age;6/5/2000, Vol. 71 Issue 24, Preceeding p1 

    This article reports that periodical publishers are gearing up to battle U.S. corporations over the definition of "paid" circulation. The outcome will affect how magazines sell millions of subscriptions and win millions of dollars in advertising. Two committees of the Audit Bureau of...

  • Battle brews over magazine rules. Kerwin, Anne Marie // Advertising Age;6/5/2000, Vol. 71 Issue 24, Preceeding p1 

    This article reports that periodical publishers are gearing up to battle U.S. corporations over the definition of "paid" circulation. The outcome will affect how magazines sell millions of subscriptions and win millions of dollars in advertising. Two committees of the Audit Bureau of...

  • Battle brews over magazine rules. Kerwin, Anne Marie // Advertising Age;6/5/2000, Vol. 71 Issue 24, Preceeding p1 

    This article reports that periodical publishers are gearing up to battle U.S. corporations over the definition of "paid" circulation. The outcome will affect how magazines sell millions of subscriptions and win millions of dollars in advertising. Two committees of the Audit Bureau of...

  • Battle brews over magazine rules. Kerwin, Anne Marie // Advertising Age;6/5/2000, Vol. 71 Issue 24, Preceeding p1 

    This article reports that periodical publishers are gearing up to battle U.S. corporations over the definition of "paid" circulation. The outcome will affect how magazines sell millions of subscriptions and win millions of dollars in advertising. Two committees of the Audit Bureau of...

  • Not As Easy As ABC. Moses, Lucia // MediaWeek;2/15/2010, Vol. 20 Issue 7, p5 

    The article reports that an increasing number of periodicals are dropping their membership in the Audit Bureau of Circulations (ABC), which presents independent audits of periodical circulation which are used to market magazine advertising. Declining revenues have led these periodicals to seek...

  • Making sense of circ game.  // Advertising Age;7/30/2001, Vol. 72 Issue 31, p14 

    The article comments on the finalized rules for reporting paid periodical circulation issued by the Audit Bureau of Circulations (ABC). The new magazine rules reflect the tension between publishers, who feel compelled to produce artificially big rate bases for advertisers, and advertisers, who...

  • Circulation causes squabble.  // Advertising Age;6/5/2000, Vol. 71 Issue 24, p62 

    This article reports that periodical publishers are in battle against U.S. corporations over the definition of "paid" circulation. U.S. Audit Bureau of Circulations rules stipulate that only subscriptions sold for at least 50 percent of the basic subscription price count as paid.

  • Verified on the Rise. Moses, Lucia // MediaWeek;2/2/2009, Vol. 19 Issue 5, p8 

    The article reports that periodical publishers are increasing the total of their "verified" copies, which are periodicals distributed free of charge in public places such as schools, in their circulation figures. Periodicals have seen a sharp decline in single-copy newsstand sales in the second...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics