Goodyear launches new Eagle, Assurance tires

Hockensmith, Lisa
April 2008
Rubber & Plastics News;4/7/2008, Vol. 37 Issue 18, p25
Trade Publication
The article reports that Goodyear Tire & Rubber Co. has introduced two mid-tier tires under its Eagle and Assurance lines. Theses tires have been introduced in a bid to familiarize more customers with its premium products. The tire will be offered in 43 sizes ranging from 15- to 22-inch rim diameters. Joey Viselli, Goodyear brand director, said the new tire will introduce the Eagle lineup to the youth performance market.


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