TITLE

Dangerous Curves

AUTHOR(S)
Smillie, Dirk
PUB. DATE
April 2008
SOURCE
Forbes Asia;4/7/2008, Vol. 4 Issue 6, p58
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers a look at the efforts of Marc Bell, chief executive of Penthouse Media Group, to promote, market and manage the "Penthouse" magazine. "Penthouse" is said to be one of the most explicit men's magazines, but with a softer focus. Bell has spent $8 million on the redo after acquiring "Penthouse" and related properties out of bankruptcy. Since his acquisition, Bell also launched various initiatives and plans other ventures to promote the magazine.
ACCESSION #
31791229

 

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