TITLE

Planet Green Out for Buzz on the Web

AUTHOR(S)
Whitney, Daisy
PUB. DATE
April 2008
SOURCE
Television Week;4/14/2008, Vol. 27 Issue 11, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the introduction of the digital programming of the cable television (TV) network Planet Green owned by Discovery Communications in April 2008 two months prior to the official launch of the green-centric network. Discovery believes that the pre-release can generate word of mouth before the launch of Planet Green. The network expects to draw audience from the blog TreeHugger.com. Starting April 21, short clips from Planet Green shows will be offered to the mobile video partners of Discovery.
ACCESSION #
31791140

 

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