Follow FW award-winner and approach retailers

Watts, Andrew
March 2008
Farmers Weekly;3/21/2008, p44
Trade Publication
The article deals with the need for farmers in Great Britain to approach retailers to supply locally produced foods. Following the success of a pilot project in Asda's Kendal store in Cumbria, Kendal's general store manager Mike Kenny urged farmers to approach retailers to supply locally produced foods. The pilot project in Kendal's Asda store started in 2003 with 80 local products in 18 Asda stores. The range has since expanded from 120 products to 240 and the space taken up by locally sourced food in the Kendal store has grown from one bay to 18.


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