Brown, Stephen W.
March 2000
Marketing Management;Spring2000, Vol. 9 Issue 1, p10
The article focuses on the transformation of goods-dominant companies to good-and-services companies in the information technology (IT) sector. The service sector or the service economy is changing drastically. For example the service subsidiary of International Business Machines Corp. (IBM) known as the IBM Global Services has gained recognition and generated huge revenues. The increase in demands for the electronic-commerce has helped in increasing the services' revenue of IBM. This transformation is not limited to IT sector, General Electric Co. that used to produce light bulbs and power transformers, now provide engineering, financial, and consulting services. This transformation is taking place because rendering of such services generate broader revenues and profits.


Related Articles

  • Improving humans. Margulius, David L. // InfoWorld;2/10/2003, Vol. 25 Issue 6, p29 

    Discusses issues related to the information technology services industry in the U.S. as of February 2003. Impact of the plan of IBM Corp. to invest on research and development in services technology; Importance of leveraging technology in the improvement of service; Technologies within managed...

  • EXTREME MAKEOVER? Burke, Steven // CRN;3/7/2005, Issue 1136, p140 

    Discusses the efforts of IBM Global Services (IGS) to partner with solution providers in the midmarket. Information on the Project Infusion initiative of IGS; Challenge faced by IBM regarding the initiative of IGS; Contribution of IBM partners to the profit of IGS.

  • IBM Global Services SWOT Analysis.  // IBM Global Services SWOT Analysis;Mar2005, p1 

    Presents an overview of IBM Global Services, a provider of computer and Internet related information technology, professional, product support and network services. Company overview, including revenues generated in fiscal year ended December 2004, services provided, and principal businesses; Key...

  • Top 50 services vendors fail to match market growth rate.  // MarketWatch: Global Round-up;Jun2006, Vol. 5 Issue 6, p172 

    The article reports that the world's top 50 information technology services vendors have failed to match market growth in 2005. Although the vendors have a combined revenue of $262 billion in 2005, they grew at a slower rate than the overall market. The top vendors include IBM Global Services,...

  • IBM survey: Training, tech needed to grow revenue. Bednarz, Ann // Network World;3/8/2004, Vol. 21 Issue 10, p15 

    Points out that revenue growth is the top corporate priority, but a lack of technology tools and skills stands in the way of achieving it. Survey of CEOs by IBM's Business Consulting Services; Observation that the push for growth has supplanted cost-cutting efforts which dominated CEO agendas...

  • IBM Global Services to outsource storage. Lelii, Sonia R. // eWeek;10/02/2000, Vol. 17 Issue 40, p16 

    Focuses on IBM Corp.'s plan to use the full force of its Global Services division to deliver managed storage to enterprise customers. Boost to the concept of storage outsourcing; IBM Corp.'s reputation for secure data and professionalism; Compaq Computer Corp.'s foray into storage services.

  • IBM ONCE AGAIN LOOKING TO SOFTWARE FOR GROWTH. Cowley, Stacy // CRN;9/4/2006, Issue 1210, p14 

    The article reports on the business performance of International Business Machines (IBM) Corp. in the U.S. The new growth engine of the company is on software specifically IBM Global Services (IGS). It purchased FileNet for $1.6 billion and its second, for $1.4 billion Internet Security Systems...

  • IBM Fine-Tunes Marketing Budget. Levey, Richard H. // Direct;10/15/2004, Vol. 16 Issue 14, p83 

    Examines the use of neural network analysis to adjust the marketing priorities of IBM Corp. Contribution of IBM Global Services (IGS) to the company's performance; Categories of the IGS marketing spending; Factor behind revenue growth.

  • WHERE WOULD THEY BE TODAY WITHOUT SERVICES?  // Services Revenue;2003, Vol. 1 Issue 6, p1 

    Highlights the correlation between services and success of several corporations that started out as a product company. Impact of services on the revenues of computer manufacturer International Business Machines; Increase in the total revenue of General Electric (GE) Corp. and GE Capital...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics