TITLE

Google tweaks search results interface

AUTHOR(S)
Krol, Carol
PUB. DATE
April 2008
SOURCE
B to B;4/7/2008, Vol. 93 Issue 5, p3
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents information on the contradictory opinion regarding the impact of Google Inc.'s new website search box on industry stakeholders-advertisers, search engine optimization (SEO) practitioners and publishers. Some marketers are decidedly unhappy, while others are optimistic. Google has introduced the new feature on its search results page that gives the website surfer an opportunity to further refine their search while still on the Google page. There has been concern that Google's refined search results page will feature pay-per-click advertisement from competitors. Some marketers are worried that it keeps customers on Google pages longer at the expense of their own websites.
ACCESSION #
31747087

Tags: GOOGLE Inc.;  SEARCH engines;  ELECTRONIC information resource searching;  WEBSITES;  SEARCH engine optimization;  INTERNET advertising;  ADVERTISERS;  INTERNET marketing;  CAPITALISTS & financiers

 

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