No Reason to Bail on TV Spots

Haugsted, Linda
April 2008
Multichannel News;4/14/2008, Vol. 29 Issue 15, p20
The article focuses on the report entitled "The Battle for the North American Couch Potato: New Challenges and Opportunities in the Content Market" that was released by Convergence Consulting Group Ltd. on April 2008. The report states that there is economic reason for broadcast or cable networks to abandon traditional television advertising in favor of online initiatives. It also claims that online viewers' concentration on clips will decline to a 3-to-1 ratio by 2011.


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