TITLE

No Reason to Bail on TV Spots

AUTHOR(S)
Haugsted, Linda
PUB. DATE
April 2008
SOURCE
Multichannel News;4/14/2008, Vol. 29 Issue 15, p20
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the report entitled "The Battle for the North American Couch Potato: New Challenges and Opportunities in the Content Market" that was released by Convergence Consulting Group Ltd. on April 2008. The report states that there is economic reason for broadcast or cable networks to abandon traditional television advertising in favor of online initiatives. It also claims that online viewers' concentration on clips will decline to a 3-to-1 ratio by 2011.
ACCESSION #
31741717

 

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