Haugsted, Linda
April 2008
Multichannel News;4/14/2008, Vol. 29 Issue 15, p20
The article focuses on the viewer-created advertisement messages (VCAMS) concept that was conceived by Current TV in an effort to reach its target market. Current Media marketing president Joshua Katz reveals that current viewers now prefer the VCAMs to professional advertisements by a 9-to-1 margin. Because of its popularity, advertisers like T-Mobile, Toyota, L'Oreal, Sony, EA Games, Mountain Dew, Pop Secret popcorn, and Microsoft have been turning themselves to using VCAMS.


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