Buy the People, for the People

Spangler, Todd
April 2008
Multichannel News;4/14/2008, Vol. 29 Issue 15, p3
The article focuses on the move by Google to open an opportunity for anyone with an Internet connection to buy a television spot delivered to any of Dish Network customers' 14 million set-top boxes. Google TV ads product-management director Keval Desai shares that the move will take place soon, following its TV Ads service that runs since June 2007. Through the move, it is assumed that the company may be able to expand the available inventory through deals with cable operators and programmers.


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