MILLENNIALS: Researching the application of demographics to build customer relationships and HR strategy

Atkinson, Philip
March 2008
Management Services;Spring2008, Vol. 52 Issue 1, p6
Academic Journal
The article discusses the importance of demographics for building customer relationships and human resources (HR) strategy on millennials, or persons born between the years 1980 and 2000. Demographics is said to create a demand for business. A business' segmented markets can be defined through the values, motivations, and attitudes of new and potential prospects such as the millennials. The millennial generation is said to be centered on self rather than other, and is difficult to assess as customers. As staff, the generation is described as highly independent and difficult to manage.


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