Crazy Days of Summer

Holaday, Susan
April 2008
FoodService Director;4/15/2008, Vol. 21 Issue 4, p48
Trade Publication
The article offers information on the ways food service operators drive their businesses during the summer months, considered to be a slowdown for many food service operations in the U.S. Paul Caron of Anthem Blue Cross Blue Shield offers special promotions to entice customers. He promotes salads extensively in the summer, both hot and cold. To promote seasonal specials and theme meals, he uses flyers and information online about menu offerings. Tom Boyd of Metz & Associates likes to barbecue in the courtyard in the summer months.


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