TITLE

Coke boycott to target Sprite in 10 cities

AUTHOR(S)
Bachman, Justin
PUB. DATE
June 2000
SOURCE
Marketing News;06/05/2000, Vol. 34 Issue 13, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the emergence of boycott organized by former Coca-Cola Co. employee against the company in the U.S. The group is targeting their boycott at the 10 markets where the group says Coke sells the most to blacks. The cities where the boycott is made include: Atlanta, Chicago, Detroit, Houston, Los Angeles, Miami, New York, Philadelphia, St. Louis and Washington. Larry Jones, leader of the Committee for Corporate Justice said that the Sprite will be the first product being targeted because blacks make up 36 percent of the soft drink's consumer base. The committee also hopes to persuade businesses to switch their Coke vending machines to those from rival Pepsi.
ACCESSION #
3171087

 

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