Coke boycott to target Sprite in 10 cities

Bachman, Justin
June 2000
Marketing News;06/05/2000, Vol. 34 Issue 13, p24
Trade Publication
The article reports on the emergence of boycott organized by former Coca-Cola Co. employee against the company in the U.S. The group is targeting their boycott at the 10 markets where the group says Coke sells the most to blacks. The cities where the boycott is made include: Atlanta, Chicago, Detroit, Houston, Los Angeles, Miami, New York, Philadelphia, St. Louis and Washington. Larry Jones, leader of the Committee for Corporate Justice said that the Sprite will be the first product being targeted because blacks make up 36 percent of the soft drink's consumer base. The committee also hopes to persuade businesses to switch their Coke vending machines to those from rival Pepsi.


Related Articles

  • A united front. Theodore, Sarah // Beverage Industry;May2006, Vol. 97 Issue 5, p4 

    Comments on the move of Coca-Cola Co., PepsiCo and Cadbury Schweppes to team up with the Alliance for a Healthier Generation and the American Heart Association to create standards for soft drink vending machines in schools across the U.S. Scheduled implementation of the guidelines; Criticism of...

  • Coca-Cola's problems continue in Europe.  // Beverage Industry;Sep99, Vol. 90 Issue 9, p9 

    Reports on Coca-Cola's (Coke) problems in Europe. Complaints by competitors that Coke uses unfair competition practices; European regulators' investigation of Coke bottlers' discount and rebate deals with retailers; Italian regulators' ruling that Coke and its bottlers violated antitrust laws;...

  • Coca-Cola develops tea in China.  // Beverage Industry;Oct98, Vol. 89 Issue 10, p9 

    Reports on Coca-Cola's partnership with China's Tianjin soft drink company to produce Tianyudi brand bottled teas.

  • Coke '96.  // Beverage World;03/15/97, Vol. 116 Issue 1635, p45 

    Reports on the growth of the Coca-Cola Co. in the United States, in 1996. Volume growth; Stated goal for company's products by 2000; Coca-Cola's product initiatives; Top brands in the soft drink market.

  • Flashback August.  // Beverage World;08/15/98, Vol. 117 Issue 1662, p22 

    Offers a look on some historical events that happened on the United States beverage industry. Details on the launching of glass/plastic package of Coca-Cola developed by Anchor Hocking Corporation in August 1973; Comparison of soft drink industry and candy industry in the country which appeared...

  • QC in real-time. Paar, Anton // Beverage World;02/15/99, Vol. 118 Issue 1671, p74 

    Focuses on Coca-Cola Company's SABCO Pietersburg plant, a soft drink bottling plants in South Africa. Comments from Peter Callaghan, quality assurance manager of the plant; Information on the facility's three-month testing phase.

  • First quarter's history to which Coke would rather not be party.  // Beverage World;05/15/99, Vol. 118 Issue 1676, p20 

    Presents information on the soft drink company Coca-Cola Bottling Co. as of May 1999. Celebration of the 100th anniversary of the first Coke bottler, The Chattanooga Coca-Cola Bottling Co.; Naming of executive Robert Woodruff as a finalist for `Businessman of the Century' by `Fortune' magazine;...

  • Coke's new Citra to take on Squirt. Gleason, Mark; Sloan, Pat // Advertising Age;1/13/1997, Vol. 68 Issue 2, p1 

    Considers Coca-Cola Co.'s launch of its second citrus soft drink in 1997 called Citra. Competition with Cadbury Schweppes' Squirt; Details on distribution; Coca-Cola's priority for Citra.

  • Coke chief admits giant's `insensitivity' and errors. Brabbs, Cordella // Marketing (00253650);3/30/2000, p5 

    States the shortcomings of softdrink manufacturer Coca-Cola Co. that caused its share prices to decline in 1999. Factors leading to the decline in share prices; Localized approach in marketing planned.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics