Chevrolet sees dirt-bike fans as potential truck buyers

Halliday, Jean
May 2000
Automotive News;5/22/2000, Vol. 74 Issue 5875, p20
Trade Publication
Reports on Chevrolet's sponsorship of the American Motorcyclist Association's Motocross and Superbike Pro motorcycle racing series in the United States. Importance of the move to the company's efforts to target younger truck consumers; Other truck manufacturers sponsoring the events.


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