TITLE

Chevrolet sees dirt-bike fans as potential truck buyers

AUTHOR(S)
Halliday, Jean
PUB. DATE
May 2000
SOURCE
Automotive News;5/22/2000, Vol. 74 Issue 5875, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Chevrolet's sponsorship of the American Motorcyclist Association's Motocross and Superbike Pro motorcycle racing series in the United States. Importance of the move to the company's efforts to target younger truck consumers; Other truck manufacturers sponsoring the events.
ACCESSION #
3169339

 

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