TITLE

Still standing

AUTHOR(S)
Fanning, Paul
PUB. DATE
April 2008
SOURCE
Hardware & Garden Review;Apr2008, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on the continued success of independent hardware retailer Drews the Ironmongers located in Reading, England despite the competition from national multiple hardware retailers. Among the factors attributed to the store's success are quality of service as well as longevity and its long-established local reputation. Key to the retailer's business plan is the process of differentiating itself from its rivals in terms of customer service and prices.
ACCESSION #
31672002

 

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