Still standing

Fanning, Paul
April 2008
Hardware & Garden Review;Apr2008, p8
The article focuses on the continued success of independent hardware retailer Drews the Ironmongers located in Reading, England despite the competition from national multiple hardware retailers. Among the factors attributed to the store's success are quality of service as well as longevity and its long-established local reputation. Key to the retailer's business plan is the process of differentiating itself from its rivals in terms of customer service and prices.


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