Serta offers tools to help retailers grow

Perry, David
April 2008
Furniture/Today;4/7/2008, Vol. 32 Issue 31, p142
Trade Publication
The article reports that Serta officials and members of their America's Mattress team holds a presentation at a retailer's meeting in the U.S. According to the officials of the industry, the marketing presentations were created to support their dealers in the Serta-exclusive sleep shop network. Moreover, key elements of the Serta marketing star were elucidated to help the retailers survive and thrive in the challenging phase of marketing.


Related Articles

  • Serta Salt Lake City is top factory for 2nd straight year.  // Furniture/Today;6/10/2002, Vol. 26 Issue 39, p16 

    Reports the victory of mattress maker Serta Salt Lake City for winning the Marketing Excellence Award in Salt Lake City, Utah. Aspects of sales and marketing requiring great performance to succeed; Other plants of the company which received the same recognition; Efforts of the company's sales...

  • Serta, Sealy Both in Shop Searches. Jensen, Trevor; Baar, Aaron // Adweek Midwest Edition;06/21/99, Vol. 40 Issue 25, p5 

    Announces that mattress manufacturers, Serta and Sealy are in search of advertising agencies. Reason for the split of advertising agency Leo Burnett with Sealy; Amount spent by Serta on advertising since 1997; Agency preferred by Sealy.

  • Serta eye many choices, branding to rev up sales. Thomas, Larry // Furniture/Today;03/12/2001, Vol. 25 Issue 27, p28 

    Discusses the growth strategy of bedding specialist Serta in 2001. Sales in 2000; Serta president Ed Lilly's comments on the importance of brand management and marketing; Aggressive pricing strategy; Goal of supplying retailers with the things they need to do business; Offer of both one- and...

  • Serta dethrones Sealy.  // Furniture/Today;5/21/2012, Issue 36, p1 

    The article reports that Serta Inc. has increased its mattress sales by 18.1% in 2011 defeating Sealy Corp., which is the bedding leader in the U.S. for 40 years.

  • Trumping the competition: The Donald adds star power. Perry, David // Furniture/Today;1/28/2008, Vol. 32 Issue 21, p28 

    The article presents the author's view concerning the partnership between Donald Trump and Vera Wang by Serta. He emphasizes that the partnership is good news for the mattress industry in the U.S. He denotes that the powerful personality of Trump is a useful addition to the marketing portfolio...

  • Taking their lumps. Murphy, H. Lee // Crain's Chicago Business;12/2/2002, Vol. 25 Issue 48, p4 

    Reports on an increase in retail mattress business competition in Chicago, Illinois. Role of fast-growing specialty shops in increasing the competition; Effect of the competition on the mattress retailer Bedding Experts; Number of retail stores Mattress Giant Corp. opened in Chicago; Percentage...

  • Bedding players will watch Serta's FR line closely. Perry, David // Furniture/Today;9/22/2003, Vol. 28 Issue 4, p36 

    Reports that second-tier bedding producers in the U.S. would pay close attention to customer reaction when Serta Inc. introduces its fire resistant bedding in the market. Impact of Serta's undertaking in the business decisions of top bedding producers; Reactions of the industry leaders to the...

  • Serta's Counting Sheep star in two new TV commercials. Perry, David // Furniture/Today;9/20/2004, Vol. 29 Issue 3, p14 

    Reports on bed mattress company Serta's award-winning advertising campaign that features its Counting Sheep characters. Expansion in consumer awareness of brand claimed by Serta; Debut of two network television commercials in 2004; Availability of the commercials for both network and retailer use.

  • Serta broadening Trump line. Perry, David // Furniture/Today;4/12/2010, Vol. 34 Issue 31, p1 

    The article reports on the expansion of the Trump Home, a collection of mattresses from Serta Inc. in the U.S. in 2010. It mentions that Serta has introduced the line Trump Home Luxury, which part of its move to defer the tough economy. It states that new line was positioned at price points...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics