TITLE

Serta offers tools to help retailers grow

AUTHOR(S)
Perry, David
PUB. DATE
April 2008
SOURCE
Furniture/Today;4/7/2008, Vol. 32 Issue 31, p142
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Serta officials and members of their America's Mattress team holds a presentation at a retailer's meeting in the U.S. According to the officials of the industry, the marketing presentations were created to support their dealers in the Serta-exclusive sleep shop network. Moreover, key elements of the Serta marketing star were elucidated to help the retailers survive and thrive in the challenging phase of marketing.
ACCESSION #
31660042

 

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