So Sell Advertising and Make Money

Zalud, Bill
April 2008
Security: Solutions for Enterprise Security Leaders;Apr2008, Vol. 45 Issue 4, p118
Trade Publication
The article discusses how a New York City-based media company, StoreBoard Media, has found a way to transform components of retail security into revenue-generating opportunities. StoreBoard converts store entrance pedestals into indoor billboards without compromising the posts' security functions. StoreBoard has the exclusive rights to place the indoor, patent pending EyeCurve billboards on the security pedestals at the entrances of more than 10,000 stores in the U.S.


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