TITLE

MOBILE VIDEO: SKY HYPE

AUTHOR(S)
Spangler, Todd
PUB. DATE
April 2008
SOURCE
Multichannel News;4/7/2008, Vol. 29 Issue 14, p33
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the lack of marketing promotion regarding the delivery of television content to wireless devices. On a survey sponsored by QuickPlay Media Inc., a provider of content-management services for mobile TV and video, it reveals that 47% of consumers do not even know whether their carriers offers any video services. According to Wayne Purboo, chief executive officer (CEO) of QuickPlay, carriers should increase marketing promotion of mobile media services.
ACCESSION #
31643968

 

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