Cup Runneth Over For Versus, Chrysler

Haugsted, Linda
April 2008
Multichannel News;4/7/2008, Vol. 29 Issue 14, p28
The article reports on the marketing campaign launched by Versus to attract Chrysler car dealership participation, leverage the brand awareness of the channel and the National Hockey League. It is open to systems with 30,000 or more subscribers and affiliates and they should agree to run 150 tune-in, sweepstakes promotion or product spots to qualify. Various prizes are given including the 2008 Dodge Challenger as its national prize.


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