Cartoon Blocks Out Slate

Umstead, R. Thomas
April 2008
Multichannel News;4/7/2008, Vol. 29 Issue 14, p17
The article reports on the programming strategy planned by the Cartoon Network which mainly focused on animated comedy, fantasy, and movie for its prime-time programming blocks. According to Rob Sorcher, Cartoon's chief content officer, the innovations are the first steps in the evolution of a programming strategy that will highlight the firm's strengths moving forward.


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