TITLE

Cartoon Blocks Out Slate

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
April 2008
SOURCE
Multichannel News;4/7/2008, Vol. 29 Issue 14, p17
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the programming strategy planned by the Cartoon Network which mainly focused on animated comedy, fantasy, and movie for its prime-time programming blocks. According to Rob Sorcher, Cartoon's chief content officer, the innovations are the first steps in the evolution of a programming strategy that will highlight the firm's strengths moving forward.
ACCESSION #
31643785

 

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