TITLE

THROUGH THE WIRE

AUTHOR(S)
Haugsted, Linda; Gibbons, Kent
PUB. DATE
April 2008
SOURCE
Multichannel News;4/7/2008, Vol. 29 Issue 14, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article offers news brief related to online advertising. The Showtime Digital Media Group company used a viral marketing in promoting the second season of "The Tudors." Rainbow Media chief executive officer (CEO) Joshua Sapan donated part of his discarded art collection to beb auctioned online for the benefit of the Cable Positive on HIV and AIDS. Denise Conroy-Galley of the Outdoor Channel launched a spring fever theme to counteract food contamination issue from China.
ACCESSION #
31643700

 

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