TITLE

Now On Demand: Baseball

AUTHOR(S)
Umstead, R. Thomas; Reynolds, Mike
PUB. DATE
April 2008
SOURCE
Multichannel News;4/7/2008, Vol. 29 Issue 14, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the permission granted by the Major League Baseball to regional sports networks in a 24 hours video-on-demand (VOD) packages that would include replays and classic games. The Comcast SportsNet Bay Area was the first to use the opportunity in VOD package of San Francisco Giants. According to Lee Berke, regional sports network consultant, the leagues and the network should know how to serve the needs of their viewers.
ACCESSION #
31643689

 

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