The basics of brands

Weber, Rick
March 2008
Trailer / Body Builders;Mar2008, Vol. 49 Issue 5, p72
Trade Publication
The article focuses on the distribution of counterfeit products. Sarah Bruno, an associate at Arent Fox, stated that one of the most common misconceptions is that distributors cannot be liable for distributing counterfeit products that are subject to a lawsuit due to a defect or harm caused to consumers. She adds that one way companies can protect themselves contractually is by having a warranty provision from the manufacturer attesting legitimacy of the product.


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