TITLE

Abramson: direct-to-consumer advertising will erode health care

AUTHOR(S)
Silversides, Ann
PUB. DATE
April 2008
SOURCE
CMAJ: Canadian Medical Association Journal;4/22/2008, Vol. 178 Issue 9, p1126
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article highlights the warning of prominent academic Dr. John Abramson on the effects of the legal bid to strike down Canada's ban on direct-to-consumer advertising (DTCA) of prescription drugs. The author stated that if the country's plan is successful, Canadian medical care will be corrupted and the country's political system will be polluted. He added that Canwest has contended that the ban is a breach of the Canadian Charter of Rights and Freedoms. Meanwhile, Abramson has argued that if DTCA will be approved, it will increase drug use and drug prices in the country which leads to more drug industry money in the country.
ACCESSION #
31625083

 

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