Abramson: direct-to-consumer advertising will erode health care

Silversides, Ann
April 2008
CMAJ: Canadian Medical Association Journal;4/22/2008, Vol. 178 Issue 9, p1126
Academic Journal
The article highlights the warning of prominent academic Dr. John Abramson on the effects of the legal bid to strike down Canada's ban on direct-to-consumer advertising (DTCA) of prescription drugs. The author stated that if the country's plan is successful, Canadian medical care will be corrupted and the country's political system will be polluted. He added that Canwest has contended that the ban is a breach of the Canadian Charter of Rights and Freedoms. Meanwhile, Abramson has argued that if DTCA will be approved, it will increase drug use and drug prices in the country which leads to more drug industry money in the country.


Related Articles

  • Shops' DTC disruption roils FDA, Big Pharma. Thomaselli, Rich; Teinowitz, Ira // Advertising Age;4/10/2006, Vol. 77 Issue 15, p16 

    The article reports that the Coalition of Healthcare Communication is asking the U.S. Food and Drug Administration to start over with new rules for the pharmaceutical direct-to-consumer advertising category in 2006. Some drug companies and their trade group, the Pharmaceutical Research and...

  • Direct-to-Consumer Marketing: An Attitude Survey of Psychiatric Physicians. Bhanji, Nadeem H.; Baron, David A.; Lacy, Benjamin W.; Gross, Lawrence S.; Goin, Marcia K.; Summer, Calvin R.; Fischer, Bernard A.; Slaby, Andrew E. // Primary Psychiatry;Nov2008, Vol. 15 Issue 11, p67 

    Direct-to-consumer (DTC) advertising of pharmaceuticals has historically been a controversial subject. DTC marketing involves stakeholders from the pharmaceutical industry, medical and healthcare sectors, public groups, and others. Concerns regarding DTC marketing, including its influence on...

  • Canada may be forced to allow direct to consumer advertising. Cassels, Alan // BMJ: British Medical Journal (International Edition);6/24/2006, Vol. 332 Issue 7556, p1469 

    The article reports that CanWest Global Communications, one of Canada's biggest media companies, has filed a lawsuit against the Canadian government. The lawsuit challenges a federal law which bans certain kinds of advertisements for prescription drugs. Details related to the arguments of both...

  • Effects of Direct-to-Consumer Advertising of Prescription Drugs on Prices. Kalyanaram, Gurumurthy; Phelan, John J. // Journal of Business & Economic Studies;Fall2011, Vol. 17 Issue 2, p67 

    In this paper,we examined the effects of direct-to-consumer advertising (DTCA) of prescription (Rx) drugs on drug prices, price elasticity, and market share. Data on sales, price, and DTCA for three therapeutic classes of Rx drug categories were obtained for the period January 1998 to December...

  • Brussels Sprouts? Pitts, Peter J. // Pharmaceutical Executive;May2006, Vol. 26 Issue 5, p50 

    The article reports on the debate about the restrictive national and European Union laws that make its illegal for pharmaceutical companies to provide any kind of information-to-patients programs (ItP). The author points out to his European colleagues that DTC advertising influences patients to...

  • The Elderly and Pharmacy Services: Direct-to-Consumer Advertising, Medicare Part D, and Drug Costs. Spake, Deborah F.; Joseph, Mathew // Society for Marketing Advances Proceedings;2007, p253 

    Direct-to-consumer (DTC) advertising has dramatically increased as pharmaceutical companies have benefited from targeting consumers with messages about prescription medications. This study examines pharmaceutical advertising, pharmaceutical insurance, and issues related to pharmaceutical cost...

  • The Impact of DTCA on the Physician-Patient Relationship: An Empirical Investigation in Jordan. Hammad Abo-Rumman, Assad; 'Eddin Mohamniad Khalaf Ahmad, Ala // International Journal of Marketing Studies;Apr2012, Vol. 4 Issue 2, p167 

    Purpose - The purpose of this research is to investigate the feasibility of adoption of direct to consumer advertising (DTCA) in the Jordanian market and examine the impact of potential DTCA on the physician-patient relationship, especially, satisfaction, trust and commitment within the...

  • Does business back DTC ads?  // Advertising Age;3/25/2002, Vol. 73 Issue 12, p11 

    The article explains the importance of direct-to-consumer (DTC) advertising for prescription drugs by pharmaceutical companies in the United States. Corporate employers who criticize DTC advertising for drugs with the argument that this contributes to increased health care costs fail to realize...

  • Powerhouse DTC starts to plateau. PETRECCA, LAURA // Advertising Age;10/7/2002, Vol. 73 Issue 40, ps-6 

    The article presents an update on the direct-to-consumer promotional spending within the U.S. healthcare industry as of October 7, 2002. There was an increase in the advertising spending for medicines and proprietary remedies in the U.S. Factors that contribute to the stable economic growth...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics