TITLE

Maintain your good name

AUTHOR(S)
Magill, Ken
PUB. DATE
April 2008
SOURCE
Multichannel Merchant (Penton Media, Inc.);Apr2008, Vol. 4 Issue 4, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the importance of an e-mail marketer's reputation to the deliverability of their messages. The three main metrics of an e-mail reputation are discussed, namely, the sender's spam-complaint rate, the unknown-user or bad-address rate, and the number of spam traps a mailer hits. The two types of spam traps are old, abandoned addresses that no one uses, but that Internet service providers (ISPs) monitor to see who is hitting them, and a honey pot address.
ACCESSION #
31620738

 

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