TITLE

MOBILE TV TO SUBSCRIBERS: CAN THIS MARRIAGE BE SAVED?

AUTHOR(S)
Miller, Karen Lien
PUB. DATE
April 2008
SOURCE
Telephony;3/31/2008 Supplement, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the ratings of subscribers for the mobile television (TV) services in Europe and North America. According to a study conducted by M:Metrics Inc., subscribers continue to sign up for mobile TV. However, there are numbers of subscribers who are leaving the service due to the quality and reliability of mobile TV. M:Metrics forecasts that service providers could increase revenue by $270 million by improving the quality and reliability of the service.
ACCESSION #
31618635

 

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