Branding irons in the fire

Major, Meg
March 2008
Progressive Grocer;3/1/2008, Vol. 87 Issue 3, p66
Trade Publication
The article discusses the findings of the 2007 National Meat Case Study, conducted by Cryovac/Sealed Air, the National Pork Board, and the Beef Checkoff. The comprehensive study concluded that 71 percent of total fresh meat products now carry a supplier or store brand. This trend is seen to create confusion, as shoppers try to decipher the differences between those choices based on claims of quality, taste, natural origin, and pricing.


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