Go with the GRAIN

Goldschmidt, Bridget
March 2008
Progressive Grocer;3/1/2008, Vol. 87 Issue 3, p40
Trade Publication
The article reports that supermarkets across the U.S. are now featuring more organic and whole grain/multigrain items in the aisle. Fresh whole grain bread grew 14.9 percent in sales dollars and 8.1 percent in unit volume for the 52 weeks ended November 3, 2007, according to Nielsen LabelTrends, which tracks product movement in food/drug/mass merchandise stores. In the same period, fresh organic bread grew 40.5 percent in sales dollars and 40.3 percent in unit volume, and fresh natural bread grew 38.3 percent in dollars and 30.5 percent in unit volume.


Related Articles

  • America's new Idols. Malovany, Dan // Snack Food & Wholesale Bakery;Jun2007, Vol. 96 Issue 6, pSOI14 

    The article presents information on new bread brands including Guerrero Whole Wheat tortillas from Gruma Corp., Whole Grain White bread from Lewis Bakeries, and Take and Bake Organic Ciabatta rolls by New French Bakery available in the U.S.

  • Battle of the Breads. Burling, Alexis // Scholastic Choices;Oct2009, Vol. 25 Issue 2, p16 

    The article reports on the nutritional aspects of whole-grain breads which are low in calories and packed with natural nutrients including niacin, riboflavin, and thiamin.

  • Nutrition: Shopping Cart.  // Prevention India;Aug2013, p7 

    The article offers tips from nutritionist Ishi Khosla on what healthy foods to buy when shopping at a grocery store. Ishi suggests buying fruits and vegetables that are pesticide-free and organic. She adds to buy tender variety of meat because it has less fat as well as fish for a weekly dose of...

  • Breaking Bread: Gains in Whole Grains. Gallagher, Julie // Supermarket News Expert Blog;3/19/2012, p29 

    The article reports on the transformative effect of sprouted, ancient and other whole grains on the commercial bread sector. It is noted that bread has emerged as a new vehicle for nutrition as it helps health-conscious U.S. citizens to heed federal guidance. U.S. citizens are encouraged to...

  • Organic Growth. Schwartz, Meredith // Gifts & Decorative Accessories;Aug2007, Vol. 108 Issue 8, p72 

    The article discusses the impact of the increasing popularity of organic foods on organic personal care products in the U.S. According to retailer Carmen McManus of Bloom Organics, observed that her core organic customer who eats organic foods also want to learn about organic products. However,...

  • Bread brands deny claims they are misleading shoppers. Joseph, Sebastian // Marketing Week (Online Edition);3/4/2013, p10 

    The article reports that Great Britain's largest bakers have denied misleading shoppers when marketing wholemeal and wholegrain bread products. A report by the charity A Wholegrain of truth argues for clearer laws on how wholegrain and wholemeal bread products are marketed. The report also calls...

  • BREAKING BREAD. GALLAGHER, JULIE // SN: Supermarket News;3/19/2012, Vol. 60 Issue 12/13, p54 

    The article reports that innovations in bread products have attracted more customers in the U.S. in 2012. It mentions that some of the innovations include the use of whole grain in breads as well as the launch of sugar-laden loaves. According to the author, customers start to look for bread...

  • A sporting chance. Williams, Andrew // British Baker;6/1/2012, p25 

    The article offers information on the popularity of jogging bread, a specialty mix bread intended at sporty types in Great Britain in 2012. It mentions that DuoMalt, a blend of dry malt extracts and malt flours from Edme Ltd., is being used in a bread that is aimed at athletic consumers. It...

  • Switch Up Your Sandwich Bread.  // Women's Nutrition Connection;Nov2014, Vol. 17 Issue 11, p6 

    The article discusses several tips for reviewing the nutrient content and facts of the sandwich bread offered by supermarkets including an array of pita pockets, sandwich thins, and flatbreads. Topics discussed include use of whole-grain flour due to its natural source of vitamins and mineral,...

  • Need for Government Regulation of Organic Foods. Zhidkov, Vladimir E.; Hramtsov, Andrey G.; Gornostaeva, Zhanna V.; Alekhina, Ekaterina S.; Kushnareva, Inna V. // Asian Social Science;Dec2014 Special Issue, Vol. 10, p135 

    The authors define the concept of demand and prospects of organic foods, identify problems and prospects for the production of organic foods in Russia, exploring features of state regulation of the production of organic foods in different countries and justify the need for state regulation of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics