TITLE

Go with the GRAIN

AUTHOR(S)
Goldschmidt, Bridget
PUB. DATE
March 2008
SOURCE
Progressive Grocer;3/1/2008, Vol. 87 Issue 3, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that supermarkets across the U.S. are now featuring more organic and whole grain/multigrain items in the aisle. Fresh whole grain bread grew 14.9 percent in sales dollars and 8.1 percent in unit volume for the 52 weeks ended November 3, 2007, according to Nielsen LabelTrends, which tracks product movement in food/drug/mass merchandise stores. In the same period, fresh organic bread grew 40.5 percent in sales dollars and 40.3 percent in unit volume, and fresh natural bread grew 38.3 percent in dollars and 30.5 percent in unit volume.
ACCESSION #
31610963

 

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