Don't count--analyze

Diamond, David
March 2008
Progressive Grocer;3/1/2008, Vol. 87 Issue 3, p34
Trade Publication
The article offers some tips on smart retailing. It discusses circumstances in which cold, hard facts can be as misleading as any opinion. The author argues that there is nothing wrong with using numbers as the basis for understanding something, but numbers alone do not create true understanding. He says that in order to make a quality decision-making, retailers should demand analysis, not numbers.


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