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- Converse's New Game: Retailer. Edelson, Sharon // WWD: Women's Wear Daily;12/9/2010, Vol. 200 Issue 120, p11
The article offers the profile and marketing strategy of the company Converse Inc. in the U.S. It states that the Converse, which celebrated its 100th anniversary in 2008, is planning to build a store that will work from a merchandising perspective. According to the vice president of global...
- Are You Making These 9 Common Mistakes With Your Website? // Crafts Report;Oct2010, Vol. 36 Issue 414, p8
The article offers the nine common mistakes made by artists and retailers on their websites. These include the failure to establish once identity, lacking clarity about the goal, no call to action, violation on basic marketing principles, unimpressive designs, poor pictures, long and complicated...
- Carve Out Your Market. George, Matt // Stitches Magazine;Nov2009, Vol. 23 Issue 9, p37
The article offers information on the marketing strategy of Tana Curtis, owner of All Star Custom Imprinting LLC retail shop in Tucson, Arizona. It notes that Curtis is targeting the youth sports events and cites her strategy in marketing her embroideries through her daughters' embroidered...
- Argos eyes stores within Sainsbury's. // Marketing (00253650);3/1/2015, p1
The article reports on the plan of retail company Argos to open 10 stores within its retail space in Sainsbury in Harborough, England which where schedule to open in the summer of 2015. Topics discussed include the stores will equip with iPads to enable customer access full product range within...
- Lottery Winner. // Retail Merchandiser;Aug2006, Vol. 46 Issue 8, p34
The article features competitive strategies of McDonald Oil Co. which operates 39 Money Back and Summit Food Stores in Georgia and Alabama. Petroleum still serves as a profit center and generates inside sales. The chain promotes cigarettes and other tobacco products, and lottery remains really...
- Success Through Experiential Marketing. Whyte, Fred J. // Yard & Garden;Fall2005 Supplement I, Vol. 28, p2
The article focuses on marketing strategies that are used in retail trade. The face of the retail landscape has been changing rapidly. Through mass marketing, consumers encounter daily messages from over 40,000 major brands. One of the finest examples of in-store experiential marketing is the...
- Segmented Switchers and Retailer Pricing Strategies. Koçaş, Cenk; Bohlmann, Jonathan D. // Journal of Marketing;May2008, Vol. 72 Issue 3, p124
Empirical studies reveal a surprisingly wide variety of pricing strategies among retailers, even among Internet sellers of undifferentiated homogeneous goods, such as books and music CDs. Several empirical findings remain puzzling; for example, within the same market, some small retailers decide...
- Marketing Program Planning, Process Benefits, and Store Performance: An Initial Study Among Small Retail Firms. Conant, Jeffrey S.; White, J. Chris // Journal of Retailing;Winter99, Vol. 75 Issue 4, p525
Despite the importance of thinking strategically when adapting to environmental change, independent retail firms often find that day-to-day operational demands inhibit their ability to participate in the marketing planning process. Further, the marketing and retailing literature provides few...
- RX FOR AN UPGRADE. Troy, Mike // Drug Store News;10/20/2008, Vol. 30 Issue 13, p13
The article reports on the impending changes to the pharmacy at Wal-Mart Stores Inc. as the store plans to upgrade its prescription drug departments in keeping with a broader strategy for a better customer shopping experience. The company has embarked on three-year transformation plans, which...
- Market Report: NY Tabletop. Nestoras, Bessie; Weiskott, Maria; Kennedy, Caroline // Gifts & Decorative Accessories;Jun2008, Vol. 109 Issue 6, p226
The article presents a perspective on the business condition and marketing strategies used by specialty establishments in New York. Chris Collins, vice president and general manager of 7 West shared that the market was far exceeding all expectations so far. The Market Suites initiative is off to...
