TITLE

You Only Live Twice

AUTHOR(S)
Lehmann, R. J.
PUB. DATE
April 2008
SOURCE
Best's Review;Apr2008, Vol. 108 Issue 12, p112
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that several insurers are moving to the virtual world to create their presence in the online game Second Life. It says that Second Life is the largest community in which users explore photo-realistic landscapes. Moreover, some insurers are looking to Second Life not only to build brand awareness but as a new market itself.
ACCESSION #
31598621

 

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