Making Workers' Benefits Count

April 2008
Best's Review;Apr2008, Vol. 108 Issue 12, p23
Trade Publication
The article reports on the launch of the new brand, logo and tagline of Colonial Life & Accident Insurance Co. in the U.S. Its new brand name "Colonial Life" and tagline "Making Benefits," reflect the company's strenght in one-to-one benefit communications and enrollment services along with its personal insurance coverages. In addition, the new tagline also emphasizes the commitment of the company to help workers understand and appreciate the benefits available to them through the workplace.


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