TITLE

Making Workers' Benefits Count

PUB. DATE
April 2008
SOURCE
Best's Review;Apr2008, Vol. 108 Issue 12, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the launch of the new brand, logo and tagline of Colonial Life & Accident Insurance Co. in the U.S. Its new brand name "Colonial Life" and tagline "Making Benefits," reflect the company's strenght in one-to-one benefit communications and enrollment services along with its personal insurance coverages. In addition, the new tagline also emphasizes the commitment of the company to help workers understand and appreciate the benefits available to them through the workplace.
ACCESSION #
31598586

 

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