C4 Education launches first fruit of cross-platform remit

March 2008
New Media Age;3/6/2008, p2
Trade Publication
The article reports on the launching of Bow Street Runner, a Flash-based adventure reality game, by Channel 4 Education. The alternative reality game is the first project of the network under its new cross-platform remit. It is also part of the network's "City of Vice" drama series. The alternative reality game was created by Brighton, England-based developer Littleloud. The initiative is also part of a marketing strategy by the network's commissioning editor Matt Locke to invest in gaming in 2008 and 2009 as it seeks to connect with its target audience of 14 to 19-year-olds.


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