Buyers question brand moves among channels

April 2000
Home Textiles Today;04/10/2000, Vol. 21 Issue 31, p1
Trade Publication
Reports on developments related to brand distribution in the home textile industry in the United States, in 2000. WestPoint Stevens' distribution of its Martex brand to Target; Springs Industries' distribution of its Springmaid brand to Wal-Mart; Questions on the significance of brands and how important it is to keep brand strata pure.


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