TITLE

Buyers question brand moves among channels

PUB. DATE
April 2000
SOURCE
Home Textiles Today;04/10/2000, Vol. 21 Issue 31, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on developments related to brand distribution in the home textile industry in the United States, in 2000. WestPoint Stevens' distribution of its Martex brand to Target; Springs Industries' distribution of its Springmaid brand to Wal-Mart; Questions on the significance of brands and how important it is to keep brand strata pure.
ACCESSION #
3157706

 

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