DirecTV Plans Summer Promo

Hogan, Monica
May 2000
Multichannel News;05/22/2000, Vol. 21 Issue 21, p40
Reports that direct-broadcast satellite provider DirecTV Inc. has launched a promotion that offers free months of movies and sports programming to subscribers. Launch of an advertising campaign to entice subscribers to the firm's services; Criteria on how consumers can qualify for the firm's promotional offer.


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