Blockbuster Moving In on Cable's Turf

Umstead, R. Thomas
May 2000
Multichannel News;05/22/2000, Vol. 21 Issue 21, p32
Reports on the multiyear marketing alliance between Blockbuster Inc. and DirecTV Inc. Strategic alliance aimed at pay-per-view television and video-on-demand services; Potential migration of customers from cable television to direct broadcast satellite; Developments in video-on-demand technology.


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