TITLE

Turner Touts Web's Role in Media Plans

AUTHOR(S)
Forkan, Jim
PUB. DATE
May 2000
SOURCE
Multichannel News;05/22/2000, Vol. 21 Issue 21, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on Turner Broadcasting System Inc.'s unveiling of a planning guide for the Internet and television programming. Part of the firm's efforts to convince more clients to buy advertising time in network television and cable in conjunction with the Internet; Initiatives to increase the firm's audience reach.
ACCESSION #
3157285

 

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