and I Thought I Knew Something About Merchandising: Part III

Darlington, Hank
January 2008
Supply House Times;Jan2008, Vol. 50 Issue 11, p140
Trade Publication
The article focuses on the important elements of successful showroom merchandising, particularly visual merchandising. According to the author, visual merchandising is everything the customer sees, both outside and inside the showroom, that creates a positive corporate image and attracts customers' attention and interest. Among the key items in the showroom includes facility exterior, lighting, signage, colors used in walls, flooring and ceiling, and display of merchandise.


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