TITLE

and I Thought I Knew Something About Merchandising: Part III

AUTHOR(S)
Darlington, Hank
PUB. DATE
January 2008
SOURCE
Supply House Times;Jan2008, Vol. 50 Issue 11, p140
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the important elements of successful showroom merchandising, particularly visual merchandising. According to the author, visual merchandising is everything the customer sees, both outside and inside the showroom, that creates a positive corporate image and attracts customers' attention and interest. Among the key items in the showroom includes facility exterior, lighting, signage, colors used in walls, flooring and ceiling, and display of merchandise.
ACCESSION #
31568894

 

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