TITLE

BUCKING AD TREND

AUTHOR(S)
Haugstead, Linda
PUB. DATE
March 2008
SOURCE
Multichannel News;3/31/2008, Vol. 29 Issue 13, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on developments concerning cable television in the United States. It discusses the growth of the industry's national advertising sales business by 6.5 percent for the calendar year 2007. The article reports on the television advertising spending of selected industries, including financial services, telecommunication and retail.
ACCESSION #
31554568

 

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