TITLE

IT'S NOW FOR 'NEVERS'

AUTHOR(S)
Haugsted, Linda
PUB. DATE
March 2008
SOURCE
Multichannel News;3/31/2008, Vol. 29 Issue 13, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on cable, satellite and telecommunication television providers' interest in capturing the market of television viewers classified as "nevers" or "formers." The "nevers" market comprises an audience of 14 million to 19 million households who have steadfastly refused to take, or keep, pay television programming. The article highlights the efforts of cable marketers to gain the business of broadcast-only consumers.
ACCESSION #
31554557

 

Related Articles

  • THE GREAT ÉPOQUE OF THE CONSUMPTION OF IMPORTED BROADCASTS WEST EUROPEAN TELEVISION CHANNELS AND POLISH AUDIENCES DURING THE SYSTEM TRANSITION. Wasiak, Patryk // VIEW: Journal of European Television History & Culture;2014, Vol. 3 Issue 5, p68 

    This article discusses how Polish audiences "domesticated" West European television content that was made available through satellite dishes and semi-legal cable television channels at the turn of the 1980s and 1990s. Based on the analysis of viewers' memoirs and content of magazines dedicated...

  • Naughty Is Nice. Romano, Allison // Broadcasting & Cable;10/17/2005, Vol. 135 Issue 42, p10 

    Examines the performance of cable programmers in the U.S. in fall 2005. Contribution of direct-broadcast satellite services to the growth of cable audiences; Impact of adding more channels on broadcast and cable ratings; Data provided by Sanford Bernstein analyst Michael Nathanson on the...

  • SATELLITE STUDY.  // Variety;9/27/2004, Vol. 396 Issue 6, pA1 

    Presents the results of the 2004 competitive market analysis study conducted by the Satellite Broadcasting and Communications Association. Ranking of factors which contribute to the decision of subscribers to chose satellite television over digital cable; Representation of the overall...

  • Operators Need To "Get Close" Downey, Kevin // Broadcasting & Cable;5/23/2005, Vol. 135 Issue 21, p14 

    Focuses on the growth of the advertising revenue of the cable television industry in the U.S. from 1994 to 2005. Audience share of cable television; Estimated local cable television sales in 2005; Impact of the growth of direct-broadcast-satellite on the cable television industry.

  • HELPING MOSs RETAIN SUBS.  // Multichannel News;7/21/2003, Vol. 24 Issue 29, p62 

    Focuses on plans of cable television operators to emphasize on programs and initiatives to retain their subscribers in competitive market. Beginning of awards for the industry by the Cable & Telecommunication Association for Marketing; Need for the association to help multiservice operators to...

  • Where Are Cord-Cutters? Signing Up for Cable, Satellite.  // Television Week;3/2/2009, Vol. 28 Issue 6, p24 

    The article reports on the growth of satellite television in the U.S. It states that many consumers are leaving cable and turning to satellite and telecommunication companies. It mentions that satellite companies have always campaigned harder on the value proposition and most offer better...

  • Closing the POWER GAP. Schley, Stewart // Multichannel News;1/10/2005, Vol. 26 Issue 2, p21 

    Discusses the results of the survey on the customer satisfaction of cable and direct-broadcast-satellite providers by J.D. Power and Associates. Disappointment of cable companies over the results of the survey; Secret of cable company WideOpenWest LLC for delivering customer service; Upgrades...

  • Research:.  // CableFAX Daily;7/18/2006, Vol. 17 Issue 137, p2 

    The article reports on the rise of the overall household (HH) penetration of digital cable television to 26% in the U.S., according to the Cable & Telecommunications Association for Marketing research, surpassing satellite's 24% HH penetration. Digital cable among cable HH has also grown to 46%....

  • Cable, satellite media lure influential viewers. Madden, Normandy // Advertising Age International;Oct99, p36 

    Highlights the 1999 Pan Asian Cross Media Survey, which found that the region's less-developed cable and satellite media continue to attract more people and business decisionmakers and well-off adults. Significance of the results for advertisers; Areas surveyed; Access to regional channels;...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics