TITLE

Ready, Set, Starz: Net to Unveil $25M Rebranding

AUTHOR(S)
Umstead, R. Thomas
PUB. DATE
March 2008
SOURCE
Multichannel News;3/31/2008, Vol. 29 Issue 13, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on Starz's unveiling of a $25 million rebranding and marketing initiative in 2008. The rebranding includes a new logo and on-air look for Starz. The company's mutiplatform campaign will have the tagline "Are You Ready?" which the network hopes will help drive home to viewers the entertainment options it delivers over various platforms. INSET: Starz 'Ready' for Change.
ACCESSION #
31554541

 

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