TITLE

Hallmark Eyes $250M In '08

AUTHOR(S)
Reynolds, Mike
PUB. DATE
March 2008
SOURCE
Multichannel News;3/31/2008, Vol. 29 Issue 13, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports that Hallmark Channel is targeting a 20 percent run-up in advertising sales for 2008. The cable network has been encouraged by continual ratings improvement, the growing buying power of its baby-boomer audience and an expanded slate of television films. The article also reports on Hallmark's plan to increase its original movie lineup from 18 films in 2007 to 30 in 2008. INSET: Hallmark's Benchmarks.
ACCESSION #
31554535

 

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