NBC Promotes a Faux Show

March 2008
Multichannel News;3/31/2008, Vol. 29 Issue 13, p4
The article reports on promotion of the Judd Apatow-produced comedy "Forgetting Sarah Marshall," by posting on NBC's Web site information about a primetime cop-drama called "Crime Scene: Scene of the Crime." Apatow put up a fake blog site by the film's enraged, jilted hero, embedded with embarrasing pre- and post-breakup YouTube videos.


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